Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.


Reference manual

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install.packages("SMCRM")

0.0-3 by Tobias Verbeke, 13 years ago


Browse source code at https://github.com/cran/SMCRM


Authors: Tobias Verbeke , based on datasets provided on the book's website


Documentation:   PDF Manual  


GPL-3 license



See at CRAN